Our Story

Begins a century ago…

Theatre Design to Fit your Lifestyle

Innovative Theatres Inc. began in 2000 as an exclusive boutique home theatre design firm in West Hollywood, Ca. Within a few years, we saw rapid growth and contracted five projects in four states and three in Asia. After expanding our facility and bringing aboard key qualified artisans, we completed the projects on time. We have since been designing, building, and installing projects for architects, interior designers, and clients worldwide.

Our single-point design, engineering & management strategy turned out to be a tremendous success!
Our Story…
Begins a century ago…

Carl Clifford Maddox (JR). our founders Great-Grandfather, born in Miami (My-ama) Oklahoma in 1912. An early sketch artist of the Coleman Theatre, completed in 1932, was one of the grandest movie palaces of the time and is still to this day. His design firm was celebrated throughout his lifetime.

Cliff was a demonstratively talented artist since birth. His artistic drawings at an early age made him a standout among others and soon became a sought-after sketch artist.

At the age of 17, in 1929, Cliff provided creative drawings and designs for a  new movie palace located on historic U.S. Route 66 in Miami, Oklahoma.  The Coleman Theatre was designed with a Spanish colonial revival exterior and a dramatic Louis XV interior (see the following images).

What Defines Us

Our unique approach to engineering and management has attracted residential and commercial theatre clients from all corners of the globe. As frequently noted by Innovative Theatres principal Keith Willis, “We are one of the few firms that have architectural and interior designers and audio and video electronics engineers working together”. Solving the inherent challenges of seamlessly blending fine design details with constantly developing electronic technology has proven to be a key element to our success.

Remembering Our Founder
Mr. Keith Willis
Innovative Theatres Inc. — CEO / Co-Founder
 1999 - 2022

Before forming Innovative, Keith toured and collaborated with many musical acts and artists, including Prince (the Artist), Journey (Band), The Time (Band). Chick Corea (Musician), Lee Ritenour (Band), and many more. His positions have included Tour Manager, Road Manager, Sound Engineer, and Guitar Technician. Keith is a private pilot and enjoys flying for pleasure.

As the principal, Keith, along with his team, orchestrates all company projects and is the main creative force in design and engineering. Innovative Theatres, founded in 2005, holds a unique market position by offering a single-source solution and project management of home theaters, screening rooms, design, and technology integration in the design/build industry.

Residential projects include many private theaters, recording studios, screening rooms, and “smart home” automated systems for key executives and talent in the entertainment industry, including Mr. Bruce Willis, Ms. Demi Moore, Mr. Carroll O’Conner, Mr. Leslie Moonves, Mr. Lee Perlman, Mr. and Mrs. Chuck Cusumano and Family to name a few.

Commercial project clients include The American Film Institute (AFI), Paramount Studios, CBS Productions, The Wonderful Company and others. Projects encompass the interiors, audio/video post-production studios, specialty technology projects and commercial theaters in Europe, Asia, South America, Canada, and the U.S.

Before forming Innovative, Keith toured and collaborated with many musical acts and artists, including Prince (the Artist), Journey (Band), The Time (Band). Chick Corea (Musician), Lee Ritenour (Band), and many more. His positions have included Tour Manager, Road Manager, Sound Engineer, and Guitar Technician. Keith is a private pilot and enjoys flying for pleasure.

As the principal, Keith, along with his team, orchestrates all company projects and is the main creative force in design and engineering. Innovative Theatres, founded in 1999, holds a unique market position by offering a single-source solution and project management of home Theatres , screening rooms, design, and technology integration in the design/build industry.

Residential projects include many private theatres, recording studios, screening rooms, and “smart home” automated systems for key executives and talent in the entertainment industry, including Mr. Bruce Willis, Ms. Demi Moore, Mr. Carroll O’Conner, Mr. Leslie Moonves, Mr. Lee Perlman, Mr. and Mrs. Chuck Cusumano and Family to name a few.

Commercial project clients include The American Film Institute (AFI), Paramount Studios, CBS Productions, The Wonderful Company and others. Projects encompass the interiors, audio/video post-production studios, specialty technology projects and commercial theatres in Europe, Asia, South America, Canada, and the U.S.

Mr. Ian Wain
Innovative Theaters Inc. — CEO
2022 - Present

Before forming Innovative, Keith toured and collaborated with many musical acts and artists, including Prince (the Artist), Journey (Band), The Time (Band). Chick Corea (Musician), Lee Ritenour (Band), and many more. His positions have included Tour Manager, Road Manager, Sound Engineer, and Guitar Technician. Keith is a private pilot and enjoys flying for pleasure.

As the principal, Keith, along with his team, orchestrates all company projects and is the main creative force in design and engineering. Innovative Theatres, founded in 2005, holds a unique market position by offering a single-source solution and project management of home theaters, screening rooms, design, and technology integration in the design/build industry.

Residential projects include many private theaters, recording studios, screening rooms, and “smart home” automated systems for key executives and talent in the entertainment industry, including Mr. Bruce Willis, Ms. Demi Moore, Mr. Carroll O’Conner, Mr. Leslie Moonves, Mr. Lee Perlman, Mr. and Mrs. Chuck Cusumano and Family to name a few.

Commercial project clients include The American Film Institute (AFI), Paramount Studios, CBS Productions, The Wonderful Company and others. Projects encompass the interiors, audio/video post-production studios, specialty technology projects and commercial theaters in Europe, Asia, South America, Canada, and the U.S.

Ian Wain and his brother Alex Vinshtok, founders of ENG Communications, Inc., have been working together in the technology and custom installation industry since 1999. Before forming ENG, Ian spent five years in the computer networking, software, and hardware industry, gaining hands-on experience in building technology businesses from the ground up and staying ahead of emerging technologies. He later expanded into residential low-voltage work, specializing in audio/video systems and home theatres installations. With over three decades of combined experience, Ian and Alex have built ENG into a highly respected firm known for its expertise in private cinemas, screening rooms, and smart home automation.

Throughout their careers, Ian and Alex have collaborated on numerous theatre projects, working closely with Keith Willis “Innovative theatres” to complete complex installations. They supported his efforts by handling structured wiring and following his direction in the construction of several high-performance theatres. As principals of ENG Communications, they lead all projects, overseeing every detail from design to execution. Ian and Innovative theatres stands out in the market by offering a single-source solution for design, technology integration, and project management—serving both residential and commercial clients across the U.S. Their portfolio includes work for high-profile individuals such as Richard Carpenter, Brad Garrett, Teri Hatcher, Vin Diesel, Kunal Nayyar, and many others, as well as major commercial clients including Sony Studios, CBRE, The BLVD Group, and Caruso Properties.

Complete Design and Management

Project management and interior fabrication are some of the most valuable services offered through Innovative Theatres. Project Management and Skilled Installation is the center point of Innovative Theatres’ unique single-source approach to Theatre Design.

Seasoned tradespeople, adept at all aspects of custom theatre interiors, together with our designers and project managers, effectively take the ‘guesswork’ out of the intricate process of completing a successful cinema.   

We Bring New Possibilities